Sales Consulting and Mentoring
- Founding Partner,
Board Member and Director of Sales and Marketing−Rare Indigo Destination Management.
- Drove a highly profitable, award winning, industry leading company. (1993-2002)
Global Sales and Marketing — Hospitality Industry
- Expert in launching products, creating new markets, and developing winning sales strategies for start-up and multi-national companies
- Revolutionary incentive programming and sales
- Drove leading sales organizations
- Built visionary brands
- Award winning sales leadership
- Built innovative training and mentoring sales camps that achieved revenue growth
- Leadership in Concept and Experiential product selling
- Worked with leading Fortune 500 Companies, Extensive Global sales and marketing experience
- A highly energetic entrepreneurial executive with a track record of outstanding
results in sales and marketing and a passion for product development and sales
excellence.
- Experienced applying expert knowledge in launching products,creating new markets,
and developing winning sales strategies for start-up and multi-national companies.
- Founded and grew Rare Indigo to be a global leader in the destination
management industry,winning nine industry awards in its ten-year history.
Sold the company in 2003.
- Led sales and marketing efforts that resulted in millions of dollars of pre-sold
business for Fairmont Chateau Whistler Resort even before the doors were
open.The resort is now a widely acclaimed,year-round destination with an
international clientele.
- Transformed Fairmont Chateau Lake Louise from a four month,individual and
tour group hotel to a year-round resort by focusing on previously unexplored
markets.
Business / Financial Management
- Drove and built business and strategic sales plans with budgets
- Developed innovative sales forecasting and budgeting
- Created empowering sales performance reviews
- Built strategic relationships with leading industry partners
- Built competitive analysis
Rare Indigo Destination Marketing Inc.– Vancouver,BC
- Founding Partner, Board of Directors
- Director of Sales and Business Development
- In 1993, co-founded Rare Indigo,a leading destination management company
specializing in innovative and award-winning incentive travel programming and
creative events.During start-up,worked with partners to develop the business
model, refine the corporate culture and key messages,and develop strategic global partnerships with synergistic corporate clients.
- Assumed responsibility as Director of Sales and Business Development,and was the key sales driver for the company from 1993 to1996.Travelled worldwide,developing
client relationships through personal sales calls,sales missions with industry partners,boardroom presentations,trade shows,and extensive phone outreach.
- As a partner, played an instrumental role in building a unique corporate culture with a focus on company values that promoted team synergy and creativity,attracted
highly charged professionals,provided an uncompromising level of client service, and drove a better bottom line.
creator adventurer original energetic imaginative motivator innovator loyal enthusiastic visionary insightful dreamer excellence dynamic
elise williamson
1504-1816 Haro Street,Vancouver,BC V6G2Y7
604 806-0360 elise@elisewilliamson.com
sales leadership
- created and shaped a
revolutionary way of
selling
conceptualized and built the unique and visionary brand of Rare Indigo
- developed and drove the overall global sales strategies
- personally grew Rare
revenues to $1.2 million in one year,and $4 million in three years